Lloyds TSB promotes Money Manager

Be the first to comment

Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service, Money Manager.

The campaign, created by RKCR/Y&R, features an animated family having difficulty keeping track of its spending, before discovering the Money Manager online tool.

The family begin to realise how their money is spent, while their pet hamster runs around his gold-plated luxury cage.

The integrated campaign, developed with RKCR/Y&R's digital arm, Saint, will run across online and display, press and outdoor.

An online film has also been created to teach customers how to use the new service.

Damon Collins, RKCR/Y&R executive creative director, said:  "The campaign is a major product launch for Lloyds TSB and aims to drive awareness of Money Manager and how it can help people understand their money better, thereby empowering them to make better financial decisions."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published