LMFM lands digital Lib Dems business

LONDON - The Liberal Democrats have appointed Lean Mean Fighting Machine to handle the party's digital advertising account, without a pitch.

Liberal Democrats...appoint Lean Mean Fighting Machine
Liberal Democrats...appoint Lean Mean Fighting Machine

The agency will be briefed to work on a number of unspecified digital projects to help raise awareness of the party's policies.

The move is the first time that the Liberal Democrats have appointed a specialist digital agency, and is also the first time that Lean Mean Fighting Machine has worked with a political party.

Over the past few years, the Liberal Democrats have worked with a number of agencies on a project basis, including the full-service agency Boss UK.

In the lead-up to the 2005 General Election, the party used the advertising agency Banc for the majority of its marketing work.

The Lean Mean Fighting Machine managing partner, Tom Bazeley, said: "The market for public support, empathy and ultimately votes is a fascinating one for an advertising agency to operate in."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).