London 2012 - Make Britain Proud

It is not hard to see why Make Britain Proud, the official four-minute Olympic bid film, produced by New Moon, won the Grand Prix at the recent IVCA awards with Daryl Goodrich picking up the Best Direction award.

The film is shot over the well-known track 'Proud', sung by Heather Small, lead singer of M People, and flows seamlessly from one scene to another with an array of high-profile athletes, actors and politicians supporting London for its culture, transport, safety and sports facilities.