London Advertising picks up ABN Amro

ABN Amro, the Dutch state-owned bank, has appointed London Advertising to handle a global advertising campaign.

ABN Amro: has asked London to create a global brand strategy for its private banking arm
ABN Amro: has asked London to create a global brand strategy for its private banking arm

London Advertising, which was awarded the business without a pitch, will start work on the brief immediately.

The agency has been asked to create a global brand strategy for ABN Amro's Private Banking arm with a campaign to launch next year.

The Dutch bank currently works with the Amsterdam-based creative agency Selmore across all its print, TV, online and radio activity.

Previous UK marketing from ABN Amro has included activity to support its range of "eco-market" investments created by the digital agency Holler. Its work included animated online activity.

In 2007, ABN Amro was at the centre of a takeover deal by a consortium including Royal Bank of Scotland, Santander and Fortis. However, the financial crisis saw the Dutch government nationalise the Dutch components of the bank's operations.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).