London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

London Business School: plans to promote its education programme to students and corporate buyers
London Business School: plans to promote its education programme to students and corporate buyers

The agency was appointed after a pitch process that started in December last year and was conducted through AAR.

TCA's brief covers all on- and offline communications to promote the school's education programme to students and corporate buyers.

London Business School has previously worked with agencies including Gyro and Tequila\London. It appointed Mindshare last year to handle its media planning and buying.

In 2009, the agency Serious Ideas won an IPA Effectiveness Award for its social media campaign for London Business School. The activity focused on recruiting students to a new Masters programme at the school.

Adam Leigh, the chief executive of TCA, said the agency would work with London Business School "to bring to life its new brand message".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published