London Fashion Week to stream live shows on digital outdoor screens

London Fashion Week designer shows will be shown on outdoor screens for the first time this year.

London Fashion Week: Ocean screens will stream live shows for first time
London Fashion Week: Ocean screens will stream live shows for first time

Exclusive footage from the shows of designers will be screen across 60 out of home sites on Ocean Outdoor and signature digital screens.

Today a campaign will launch to promote the countdown to London Fashion Week, which begins on Friday, 19 February, planned by the British Fashioin Council, Ocean and Bartle Bogle Hegarty, LFW’s ad agency. 

Content will include live streams from six catwalk shows, sponsored by Maybelline New York, the beauty sponsor for London Fashion Week. This element of the campaign is created by McCann Erickson and Kinetic, with media planning and buying by Maxus. 

The digital screens will in four locations in London, as well as in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.

Tim Bleakley, the chief executive of Ocean Outdoor, said: "Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK's first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid.

"This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio."

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More