London Gatwick hires Creature for ad brief

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

London Gatwick: airport appoints Creature to promote its campaign for a second runway
London Gatwick: airport appoints Creature to promote its campaign for a second runway

The agency has been briefed with creating a public awareness campaign to position a second runway at London Gatwick as the obvious choice to solve the UK’s need for airport expansion.

The work will form part of the broader ‘Gatwick for growth’ campaign, which was launched at the Shard on 25 March by Stewart Wingate, the chief executive of Gatwick Airport.

Dan Shute, the managing partner of Creature, said: "This is an incredibly important debate, both for London and the South East, and for the UK as a whole – we’re absolutely thrilled to be able to help act as the voice of common sense, and put Gatwick’s case forward."

Campaign revealed in February that Gatwick approached agencies directly about an advertising brief. However, at the time, a spokeswoman for Gatwick Airport said the brief was for social media and PR.

Gatwick Airport's media planning and buying is handled by Havas Media.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).