London Gatwick hires Creature for ad brief

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

London Gatwick: airport appoints Creature to promote its campaign for a second runway
London Gatwick: airport appoints Creature to promote its campaign for a second runway

The agency has been briefed with creating a public awareness campaign to position a second runway at London Gatwick as the obvious choice to solve the UK’s need for airport expansion.

The work will form part of the broader ‘Gatwick for growth’ campaign, which was launched at the Shard on 25 March by Stewart Wingate, the chief executive of Gatwick Airport.

Dan Shute, the managing partner of Creature, said: "This is an incredibly important debate, both for London and the South East, and for the UK as a whole – we’re absolutely thrilled to be able to help act as the voice of common sense, and put Gatwick’s case forward."

Campaign revealed in February that Gatwick approached agencies directly about an advertising brief. However, at the time, a spokeswoman for Gatwick Airport said the brief was for social media and PR.

Gatwick Airport's media planning and buying is handled by Havas Media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published