London museums call £24m media and digital pitch

The British Library is leading a £24 million review of the media and digital agency requirements of a consortium of London's major museums, libraries and galleries.

The V&A: one of the museums calling a media and digital review
The V&A: one of the museums calling a media and digital review

The group, which includes the Tate Modern, the Victoria and Albert Museum and the Science Museum, is inviting submissions and will put together a roster of up to six agencies for the next four years.

Agencies can pitch for two pieces of work. The first is an account worth up to £20 million to handle media planning and buying services for the group, and may also include some digital marketing work.

The second is worth up to £4 million and is solely for digital marketing services.

The aim of both accounts is to drive onsite exhibition, events and permanent visitor attraction visits, as well as online visitor traffic and transactions.

Agencies must submit their details by 11 April. The consortium is expected to finalise the roster by December.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).