London museums call £24m media and digital pitch

The British Library is leading a £24 million review of the media and digital agency requirements of a consortium of London's major museums, libraries and galleries.

The V&A: one of the museums calling a media and digital review
The V&A: one of the museums calling a media and digital review

The group, which includes the Tate Modern, the Victoria and Albert Museum and the Science Museum, is inviting submissions and will put together a roster of up to six agencies for the next four years.

Agencies can pitch for two pieces of work. The first is an account worth up to £20 million to handle media planning and buying services for the group, and may also include some digital marketing work.

The second is worth up to £4 million and is solely for digital marketing services.

The aim of both accounts is to drive onsite exhibition, events and permanent visitor attraction visits, as well as online visitor traffic and transactions.

Agencies must submit their details by 11 April. The consortium is expected to finalise the roster by December.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More