London & Partners launches 'Limited Edition London'

London & Partners, the promotional agency for London, is today launching a nine-month campaign, Limited Edition London, to drive the number of leisure visitors to the capital in the lead-up to the 2012 Olympic Games.

RKCR/Y&R and London & Partners launches Limited Edition London
RKCR/Y&R and London & Partners launches Limited Edition London

The campaign, created by RKCR/Y&R, consists of digital and print activity across domestic and international markets, including Europe, Australia and the US.

The campaign showcases a calendar of one-off events across the capital that consumers will only be able to experience in London over the next nine months, including an evening of 1940s style entertainment at the Churchill War rooms, the Diamond Jubilee and David Hockney’s upcoming takeover of the Royal Academy gallery.

The campaign launches today with a special event in London’s Trafalgar Square, featuring a ‘Pepys Show’, using the theme of the capital’s well-known diarist, Samuel Pepys, to create an installation that provides a ‘sneak peak’ of the upcoming events.

Gordon Innes, chief executive of London & Partners, said: "The ‘Pepys Show’ really highlights the ever-changing collection of new and exciting things to do and see in the capital. This sneak peak is a real taster of the great things to come over the next nine months."

Read the recent Marketing profile of London & Partners’ marketing and communications director, Martine Ainsworth-Wells, here. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published