London Transport stays with New PHD

London Transport has decided to reappoint New PHD after conducting a lengthy review of its pounds 6 million media arrangements.

London Transport has decided to reappoint New PHD after conducting

a lengthy review of its pounds 6 million media arrangements.



The agency has been retained, probably for another three-year contract,

to handle planning and buying for the entire LT account, which includes

advertising for the Tube, buses and London Transport Museum.



Motive, MediaVest and Carat were told they had been unsuccessful last

week by LT’s head of advertising and publicity Charlie Edelman, who

oversaw the pitch.



LT is a heavy user of radio and outdoor. The account is labour intensive

because dozens of LT campaigns are run simultaneously.



LT is obliged to hold a statutory review of its ad contracts every three

to four years because it is government run.



New PHD has held the account for three years. Agency media director

Simon Evans has overall responsibility for the contract.



LT has taken several months to reach a decision over its advertising

suppliers. Last month it picked Partners BDDH to handle the pounds 8

million creative account.



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