London Underground unveils launch of Tube magazine

The London Underground is launching its Tube magazine next month as part of its ongoing initiative to improve communications with travellers.

Tube, which will appear in A5 format, will be sent to 300,000 annual and monthly season ticket-holders rather than being available on trains or at stations. The publisher is John Brown Citrus.

The first issue will contain 32 pages and will carry advertising. Editorial will include a celebrity cover and interview, a diary of events and articles on London Underground issues. The next issue will be distributed in February 2003.

The decision to launch Tube follows a test of the concept earlier this year among 8,000 Underground users. Research suggested that more than two-thirds would welcome it.

Alex Boulting, London Underground's promotions and initiatives manager, said: "We are pleased with the feedback and aim to build on this, producing a magazine that adds value to its customers."

Dean Fitzpatrick, JBCP's managing director, said: "We are looking forward to working closely with London Underground to make Tube magazine an integral and growing part of its relationship with its customers."

In addition to attracting advertising revenue, London Underground hopes that the magazine will help build good relationships with its customers. The proposed part-privatisation of the tube and an impending strike threat from members of the Rail, Maritime and Transport Union are two issues London Underground is facing.


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