Londonpaper trumped in distribution battle

Associated Newspapers is winning the battle in the London freesheet war, consistently distributing more copies of its London Lite title than its News International rival, thelondonpaper.

Associated sources said it is regularly hitting its 400,000 distribution target, while thelondonpaper is closer to a distribution of 360,000.

However, London Lite's distribution success appears to be hitting sales of the Evening Standard to a greater extent than was claimed by Associated. Two weeks ago, it said that the Standard's daily sale was down by around 7,000. However, sources close to Associated said it sold around 220,000 copies at full price last Friday, down from its average full-price sale in August of 268,405.

Both titles expect to publish an ABC figure for September, but thelondonpaper's may be lower than 360,000, because it had problems with ABC verification of its first two weeks' distribution, which was recorded as closer to 320,000.

Ian Clark, the general manager of thelondonpaper, said: "Associated has been ring-fencing Tube stations, so our learnings from the first couple of weeks have seen us move towards trying to get the right sort of people."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).