Looking back: How brands celebrated the birth of Prince George who turns one today

From Coke to Tesco to Jelly Babies, Marketing takes a look back at the brand activity surrounding the birth of royal baby Prince George a year ago today.

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The Sun and The Times used their own publications to welcome George's arrival with ads congratulating the royal couple. The Sun ad also ran across JCDecaux’s Transvision screens in rail stations.

Ryanair used the news about the royal baby to temporarily rebrand as "Ryanheir", while a Warburtons ad announced, "One's bun is done".

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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