Looking back: How brands celebrated the birth of Prince George who turns one today

From Coke to Tesco to Jelly Babies, Marketing takes a look back at the brand activity surrounding the birth of royal baby Prince George a year ago today.

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The Sun and The Times used their own publications to welcome George's arrival with ads congratulating the royal couple. The Sun ad also ran across JCDecaux’s Transvision screens in rail stations.

Ryanair used the news about the royal baby to temporarily rebrand as "Ryanheir", while a Warburtons ad announced, "One's bun is done".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).