Looking at Jubilee ads sweeping the nation

With close to 31 million people attending a Diamond Jubilee party this weekend as the nation unites to celebrate the Queen's 60-year reign, we look at a handful of Jubilee ads sweeping the country.

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Marmite, Tesco and M&Ms are just a few brands to push create a Jubilee ad for this special bank holiday weekend.

 

Creds:

Marmite ‘Ma’amite’ by DDB UK

Executive creative director: Jeremy Craigen

Copywriter: Jonathan John

Art director: David Mackersey

 

Mr Kipling 'Jubilee celebrations' by JWT London

Executive creative director: Russell Ramsey

Creative team: Mark Campion, Adam Collins

 

M&S ‘Union Jack’ by AMV BBDO

Copywriter: Prabs Wignarajah

Art director: Jez Tribe

 

T-Mobile ‘Giving what Britain loves- Jubilee’ by Saatchi & Saatchi

Executive creative directors: Paul Silburn, Kate Stanners

Copywriter: Dan Warner

Art director: Andy Vasey

 

Eden Project ‘Big Jubilee Lunch’ by UM London and McCann London

Creative directors: Matt Crabtree, Simon Hepton

 

Nation Trust ‘Behind the Scenes with Wallace and Gromit’ by Aurasma

 

Tesco ‘Tesco Jubilee’ by The Red Brick Road

Creatives: Sam Cartmell

 

Morrisons ‘Jubliee’ by DLKW Lowe

Creative team: Wil Maxey, Adam Smith, Tom Hudson

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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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