Lord Coe defends BP's London 2012 sponsorship

London 2012 chairman Lord Coe has come out in support of BP, stating that the oil giant remains a "trusted partner" of the Games despite the growing crisis in the Gulf of Mexico.

Lord Coe: voiced support for London 2012 sponsor BP
Lord Coe: voiced support for London 2012 sponsor BP

Speaking at a promotional event for the London 2012 Cultural Weekend, which will take place next month, Coe claimed that the oil spill off the US coast "does not make a difference to us at all". BP is a tier-one sponsor of the London Olympics.

Coe said: "They [BP] were with us during the bid and now they are with us as partners doing the delivery phase. They are an example of a world class company who are working with us, sharing our vision and bringing it forward."

BP chief executive Tony Hayward, who has cancelled a scheduled speech he was due to make to oil companies today, was criticised over the weekend for taking a day out to go sailing around the Isle of Wight.

Last night, a BBC ‘Panorama’ documentary featured a testimony from Deepwater Horizon oil rig worker Tyrone Benton, who claimed he identified a leak in the safety equipment some weeks before the explosion took place, killing 11 workers.

Separately, a brand-valuation report by analyst General Sentiment claims that BP’s brand value has deteriorated by around $32m for each day since the oil leak, and dropped by $1bn overall.

Earlier this month, BP launched a series of TV ad campaigns in the US, in a bid to restore its image in the eyes of angry US consumers.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published