Lord Grade linked to bid to buy Channel 4

Lord Grade, the former chief executive of Channel 4, could lead or join a bid to buy the broadcaster, sources have told Campaign, even though he insists he has no plans to do so.

Lord Grade
Lord Grade

He is understood to have sounded out several industry leaders about a possible move, including David Abraham, the current chief executive.

The pair met in July last year when Abraham was given the strong impression that Grade had offered him the role of chief executive in a privatised Channel 4. Abraham made clear that he was not interested as he backs the current not-for-profit set-up.

Channel 4 sources confirmed this version of events when Campaign approached the broadcaster, but Grade vehemently denied it. 

His office said that he has no interest in being involved in any bid.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published