Lord Grade linked to bid to buy Channel 4

Lord Grade, the former chief executive of Channel 4, could lead or join a bid to buy the broadcaster, sources have told Campaign, even though he insists he has no plans to do so.

Lord Grade
Lord Grade

He is understood to have sounded out several industry leaders about a possible move, including David Abraham, the current chief executive.

The pair met in July last year when Abraham was given the strong impression that Grade had offered him the role of chief executive in a privatised Channel 4. Abraham made clear that he was not interested as he backs the current not-for-profit set-up.

Channel 4 sources confirmed this version of events when Campaign approached the broadcaster, but Grade vehemently denied it. 

His office said that he has no interest in being involved in any bid.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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