Lord Puttnam joins TBWA as non-exec

Lord Puttnam, the Oscar-winning film producer, is joining TBWA\London in a non-executive role with a brief to encourage the use of non-traditional advertising among the agency's clients.

Puttnam, the producer of cinema hits including Chariots of Fire and The Killing Fields, will work closely with TBWA's branded content division, TBWA\Stream, to focus on film- and youth-related projects.

This year, TBWA has developed its non-traditional advertising output and has been involved in advertiser-funded TV programming for Adidas and The Sun, as well as releasing a CD for McCain.

Andrew McGuinness, the chief executive of TBWA, said: "We all know that we need to move beyond traditional advertising channels. TBWA is determined to make it a reality. Lord Puttnam will be central to us continuing to achieve this."

Puttnam moved into film producing from advertising in the early 80s.

He was an account executive at Collett Dickenson Pearce in its glory days in the 60s, when he worked with Charles Saatchi and Ross Cramer.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).