L'Oreal calls UK CRM review

L'Oreal is reviewing its UK customer relationship management account and build engagement with its consumers cross the Garnier, Maybelline and L'Oreal beauty brands.

L'Oreal: reviews CRM account
L'Oreal: reviews CRM account

The cosmetic giant has approached a number of agencies and will hold a pitch for the account next month ahead of a campaign launch in the run up to Easter. The pitch is being handled by ISBA.

The appointed agency will be responsible for handling activity that will span direct mail and digital channels across the Garnier, Maybelline and L'Oreal brands.

In the past L'Oreal has used The Marketing Store, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across its advertising and digital business including McCann Erickson, Publicis and Skive.

In September L'Oreal appointed the former News International marketing director Jeremy Schwartz as its general manager for its Garnier and Maybelline brands in the UK.

That same month the company also appointed Marc Menesguen as its first chief marketing officer in an overhaul of its strategic marketing operations.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published