L'Oreal directs viewers to Cheryl Cole TV ads with press teasers

LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the ads will air.

L'Oreal directs viewers to Cheryl Cole TV ads with press teasers

The company is promoting its Elvive Full Restore 5 shampoos and conditioners with ads in today's Metro free newspaper.

The front-page ads feature L'Oreal brand ambassador Cole and ask: ‘Has your hair lost its mojo? Find it with Cheryl. 8.38pm ITV1.'

The TV ads will air during the first ad break of popular soap Coronation Street.