L'Oreal Paris 'false lash telescopic' by McCann

Cheryl Cole stars in the launch ad for L'Oréal Paris False Lash Telescopic mascara.

The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line ‘Off The Scale’.

The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale".

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