L'Oreal Paris Men Expert picks Wolfpack for digital project

L'Oreal l has handed Wolfpack a brief to work on a digital project for L'Oreal Paris Men Expert, as the independent agency hires Adam & Eve/DDB's Tom Ellis-Jones as a business director.

L'Oreal Paris Men Expert: Wolfpack to work on digital campaign for men's cosmetics range
L'Oreal Paris Men Expert: Wolfpack to work on digital campaign for men's cosmetics range

Following its appointment, Wolfpack will work on a digital campaign for the men’s cosmetics range set to launch later this year. It is the first time Wolfpack has worked with L'Oreal and the brief was awarded after a pitch.

Matt Bennett, the founder and chief creative officer of Wolfpack, said: "We are really proud to be working with such a fantastic brand as L'Oreal Paris and we’re keen to showcase our creative work. Watch this space."

The appointment does not affect L'Oreal’s existing agency roster, which includes Gyro, McCann Worldgroup and Publicis. Maxus, PHD and the incumbent, ZenithOptimedia, are currently pitching for the brand’s media business.

Ellis-Jones, a business director at Adam & Eve/DDB, will take on the same role at Wolfpack, part of Zak Media Group, alongside the digital agency Bambino and the drinks specialist Drink.

During his time at Adam & Eve/DDB and its predecessor DDB London, Ellis-Jones has worked on Flora, the Financial Times and the Department of Health.

Meanwhile, Zak Media Group has hired Richard Carus, the head of business development at BSS Digital, as its chief marketing officer. He will have responsibility for marketing, business development and PR across the group’s agencies.

Joanna Davies, the chief executive at Zak Media Group, said: "The demands of our rapidly growing business require increased senior management, and Richard and Tom will be working with us on a five-year strategy to continue to aggressively grow the group and further establish our three specialist agencies.

"We’re keen to cement our status as serious players in the advertising and marketing industry, and these hires will be play a vital part in that process."

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