Lori Senecal to leave CP&B at the end of 2017

Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

Lori Senecal: leaving CP&B
Lori Senecal: leaving CP&B

It is understood that the agency confirmed Senecal's departure in an all-staff email last night.

Senecal has been chief executive of Crispin Porter & Bogusky since March 2015, and held an additional role of president and chief executive of MDC's Partner Network.

Immediately prior to moving to Crispin Porter & Bogusky, Senecal was executive chairman of its sister agency KBS from August 2014. She joined the latter agency in 2009 as president and chief executive, as it rebranded from Kirshenbaum Bond & Partners to Kirshenbaum Bond Senecal & Partners (now KBS). 

Before moving to KBS Senecal was president of McCann New York (then McCann-Erickson, New York).

In a profile piece last year, Campaign US editor-in-chief Douglas Quenqua described Senecal as a "complicated character who doesn’t fit the mould of your typical back-slapping CEO".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.