Lotto's got big balls

As if a catchy Gilbert O'Sullivan hit wasn't enough to promote its revamp this week, the National Lottery has only gone and floated some enormous balls down the Thames.

Lotto's got big balls

To celebrate the new Lotto game – bigger in terms of prizes but also in ticket price – six giant Lotto balls floated down the River Thames on Wednesday night.

You couldn’t miss them: they were the height of two double decker buses.

Other huge balls have been appearing around the UK, in keeping with the rest of campaign which is pretty in-your-face.  Lotto fans have also been uploading their own versions of the song from the ad created by AMV BBDO to YouTube, with some amusing results.

Got a diary story? Email louise.ridley@haymarket.com

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More