Lotto's got big balls

As if a catchy Gilbert O'Sullivan hit wasn't enough to promote its revamp this week, the National Lottery has only gone and floated some enormous balls down the Thames.

Lotto's got big balls

To celebrate the new Lotto game – bigger in terms of prizes but also in ticket price – six giant Lotto balls floated down the River Thames on Wednesday night.

You couldn’t miss them: they were the height of two double decker buses.

Other huge balls have been appearing around the UK, in keeping with the rest of campaign which is pretty in-your-face.  Lotto fans have also been uploading their own versions of the song from the ad created by AMV BBDO to YouTube, with some amusing results.

Got a diary story? Email louise.ridley@haymarket.com

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More