Love It! reviews advertising and media strategy

LONDON - The publisher Hubert Burda is reviewing the advertising and media accounts for its women's weekly title Love It!.

Love It!: calls media and advertising review
Love It!: calls media and advertising review

The magazine does not have a retained creative agency or media shop. Media has been previously handled by Carat on a project basis. Burda is shortlisting media agencies and has started conversations with creative shops.

The publisher, which acquired Love It! in January last year, is investing around £500,000 in a new TV ad campaign for the magazine, scheduled for this summer.

Love It!'s circulation fell by 16.5% year on year to 283,379 in the second half of 2009, according to the latest figures from the Audit Bureau of Circulations.

The title targets BC1 women and the editorial is a mixture of real-life and celebrity content. It was launched by News International's now-defunct News Magazines division to rival IPC's Pick Me Up, and was bought by Burda for an undisclosed sum. 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).