LoveFilm partners C4 to bolster TV content offering

LoveFilm has partnered with Channel 4 to bolster its TV content offering, as it strives to gain an edge over arch-rival Netflix.

The Inbetweeners: offered as part of the C4/LoveFilm partnership
The Inbetweeners: offered as part of the C4/LoveFilm partnership

Amazon-owned LoveFilm will offer subscribers access to archived content from the broadcaster’s 4 on Demand (4oD) service.

Initial content to be offered via the partnership will include shows such as 'Peep Show', 'Father Ted', 'The Inbetweeners', 'Friday Night Dinner', 'Queer as Folk' and 'Teachers'.

Content will be hosted on a specially branded 4oD channel that Channel 4 claims will expand over time to feature other popular shows including series seven of 'Shameless' and every episode of 'The IT Crowd'.

LoveFilm has previously struck deals with companies including ABC, Twentieth Century Fox and the BBC to host TV content including 'Grey’s Anatomy', '24', 'Desperate Housewives', and 'Fawlty Towers'.

Jim Buckle, managing director at LoveFilm, said the deal aims to "bring even more iconic British content to the service."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).