LoveFilm sponsors Gaydar breakfast show

LoveFilm, the movie rental service, is sponsoring the breakfast show hosted by Neil and Debbie on the digital radio station GaydarRadio.

LoveFilm: to sponsor breakfast show on GaydarRadio
LoveFilm: to sponsor breakfast show on GaydarRadio

The sponsorship started today (27 June) and will last for 13 weeks. It includes a range of on-air elements during the breakfast show, such as 10-second sponsor credits, 30-second promotional trails and sponsorship of a new "restaurant review" feature.

LoveFilm will sponsor two weekly 60-second review features, ‘Lovefilm.com Movie Minute’ and ‘Gaydar Gaming’, as well as the existing segment ‘Friends of Dorothy Film Club’.

‘Friends of Dorothy Film Club’, a weekly film section of Neil and Debbie’s show, looks at the week’s biggest film release on DVD and Blu-Ray and asks listeners to participate through Twitter and Facebook.

The relationship will extend online through a dedicated GaydarRadio page on the LoveFilm website and sponsorship of the breakfast show pages on the Gaydar website.

A special issue of Gaydar’s monthly digital magazine Playtime, which Gaydar claims is delivered to 180,000 men, will be rebranded for LoveFilm and offer video content of the latest games and movies.

As part of the sponsorship Gaydar will create a ‘LoveFilm.com and Lo-Profile’ wristband, which listeners can use to get into Lo-Profile, the Gaydar bar on Wardour Street, for free.

Gaydar is available on DAB radio in London and the Sussex Coast, on mobile and online at www.gaydarradio.com.

The sponsorship was negotiated between LoveFilm and Gaydar.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More