Lowe Broadway ads promote low cost of Vauxhall's fast cars

Vauxhall has produced what it says is its first fully integrated tactical campaign to boost sales of sporty models.

Lowe Broadway, which handles all the carmaker's dealership business, has produced the campaign, which embraces television, radio, posters, press, online activity and direct marketing.

The advertising promotes Vauxhall's 0 per cent finance offer over three years on models including the VX220, Zafira Turbo, Astra Coupe and Astra Convertible. The ads share a common creative device - a zip fastener - and the line: "Pay zip interest. Zip down to Vauxhall."

The advertising is being spearheaded by a commercial directed by Graham Rose for Rose Hackney Barber. The creative work was developed by a team led by Jacqui Rainfray, the creative director at Lowe Broadway.

Vauxhall's tactical communications manager, Steve Markwell, said: "I'm really pleased with this piece of work. It shows our cars at their best and informs consumers that a sporty Vauxhall is more easily within their reach."

Fiona Pickett, the account director for Vauxhall at the agency, said: "We have maintained our reputation for quality, fast-turnaround retail advertising of the highest level across all elements of the campaign."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).