Lowe buys digital consultancy

The Lowe Group has acquired a majority stake in the digital management consultancy, Decipher, for an undisclosed sum.

The Lowe Group has acquired a majority stake in the digital

management consultancy, Decipher, for an undisclosed sum.



The consultancy, which was formed last year, will operate as a

standalone company within the Lowe Howard-Spink holding company, Lowe &

Partners UK.



A spokeswoman for the Lowe Group said that, as a management consultancy,

Decipher had a commercial emphasis rather than a marketing one. She said

it will provide strategic advice on issues such as how new technology

affects product development and competition strategy.



The spokeswoman added that its acquisition will not change any plans

Lowe Howard-Spink might have to re-establish a digital division. Lowes

closed down its London digital operation, Lowe Digital, in April,

indicating at the time that it was planning to relaunch the division as

a strategic consultancy. However, the expected appointment of a new head

of the unit was never made.



Decipher was founded by Nigel Walley, a management consultant who spent

six years at the telecoms consultancies, PFour Consulting and Putnam

Hayes & Bartlett, before becoming marketing director of the internet

service provider, NTL Internet, the company behind VirginNet and

Which?Online.



Tim Lindsay, the chairman of Lowe & Partners UK and also the chief

executive of Lowe Howard-Spink, said: ’As a management consultancy,

Decipher will be working with clients much earlier in the business cycle

than an agency group, but on commercial issues very often raised by the

agency. This offers an opportunity for both learning and collaboration

between Decipher and Lowe & Partners UK at the strategic development

stage.’



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