The Lowe Group has acquired a majority stake in the digital
management consultancy, Decipher, for an undisclosed sum.
The consultancy, which was formed last year, will operate as a
standalone company within the Lowe Howard-Spink holding company, Lowe &
A spokeswoman for the Lowe Group said that, as a management consultancy,
Decipher had a commercial emphasis rather than a marketing one. She said
it will provide strategic advice on issues such as how new technology
affects product development and competition strategy.
The spokeswoman added that its acquisition will not change any plans
Lowe Howard-Spink might have to re-establish a digital division. Lowes
closed down its London digital operation, Lowe Digital, in April,
indicating at the time that it was planning to relaunch the division as
a strategic consultancy. However, the expected appointment of a new head
of the unit was never made.
Decipher was founded by Nigel Walley, a management consultant who spent
six years at the telecoms consultancies, PFour Consulting and Putnam
Hayes & Bartlett, before becoming marketing director of the internet
service provider, NTL Internet, the company behind VirginNet and
Tim Lindsay, the chairman of Lowe & Partners UK and also the chief
executive of Lowe Howard-Spink, said: ’As a management consultancy,
Decipher will be working with clients much earlier in the business cycle
than an agency group, but on commercial issues very often raised by the
agency. This offers an opportunity for both learning and collaboration
between Decipher and Lowe & Partners UK at the strategic development