Lowe London keeps Innocent business

Innocent has cancelled its advertising pitch and retained Lowe London to its above-the-line account.

The fruit smoothie and juice brand launched a search for an agency to handle its £4 million account in June (Campaign, 8 June).

Creative Brief, which was handling the pitch, is understood to have drawn up a long- list of agencies. However, following a contract renegotiation by Lowe, Innocent opted not to hold any meetings.

Innocent's head of communications, Charlotte Rawlins, said: "We're delighted to be continuing the relationship with Lowe. We've had some really constructive discussions with them over the past few weeks, and we now have a proposal and a budget that both sides are happy with."

Lowe London won the account in 2005 and created a press, poster and TV campaign with the line: "Nothing but nothing but fruit."

Innocent has a 68 per cent share of the smoothies market and an annual turnover of £100 million.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).