Lowe Open appoints AKQA's Garwood as digital project director

DLKW Lowe's Lowe Open has appointed associate production director at AKQA Will Garwood as digital project director.

Anthony Hopper: chief executive of Lowe Open
Anthony Hopper: chief executive of Lowe Open

He will head up the digital delivery team at Lowe Open and will be initially responsible for creating content and eCRM programmes for Diageo and e-commerce solutions for Unilever.

Anthony Hopper, chief executive of Lowe Open, said: "Attracting world-class digital talent is a key priority for us and Will is exactly that. He is a highly knowledgeable delivery specialist with a track record in driving efficiencies and ensuring quality in output."

At AKQA, Garwood worked on accounts including Xbox 360, EE and Google.

Garwood said "I was very impressed by the ambition and energy of the team at Lowe Open. The space between digital, data and shopper is full of opportunities and I am looking forward to exciting times ahead."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).