Lowe Open UK picks up VisitEngland brief

VisitEngland, the tourism board, has picked Lowe Open UK to develop a strategy to promote the north and south west of England overseas after a competitive pitch.

VisitEngland: wants to increase visitor numbers
VisitEngland: wants to increase visitor numbers

The pitch was run through the Crown Commercial Service, and was open to agencies on the government’s creative roster which includes DLKW Lowe, Lowe Open’s sister shop.

VisitEngland is looking to increase visitor numbers to the region as part of the Northern Tourism Growth fund activity, a £10 million investment fund from the government for the region for a "clear tourism strategy" to make the north of England become "a top tourist destination".

The brief also includes promoting the south west of England to tourists.

Stephen Parker, a client services director at Lowe Open, said: "We are all inspired by the team’s ambition and obviously by the wonderful destinations we will be promoting."

In March, Nick Clegg, the former deputy prime minister, and Sajid Javid, the former culture secretary, said the government is looking to boost visits to the North from across the world including American and Chinese tourists.

Tim Holt, the marketing director at VisitEngland, said: "We’re delighted to be working with Lowe Open on this creative brief, which aims to encourage visitors to explore the north and the south west of England; showcasing them as fantastic destinations to visit."

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