Lowe rejigs as Sir Frank bows out

Lowe is set to appoint a global creative director as part of a restructure precipitated by the impending retirement of the group's founder, Sir Frank Lowe.

A network restructure will see Adrian Holmes add the title of network chairman to his current role as the worldwide chief creative officer.

He said: "I will begin by doing both jobs and seeing how it goes. But I suspect it will be too much for one person and that we will have need of a global creative director."

However, Holmes insisted the group had not got as far as considering candidates.

A new global creative chief would be tasked with upholding and raising creative standards at Lowe offices in more than 90 countries.

The extended role for Holmes is part of a revamp to sustain the group's relationships with clients to whom Lowe was close, notably Tesco and Unilever.

Holmes has had a long-standing involvement with Tesco. Terry Rosenquist, the worldwide client services director with responsibility for the Unilever business, has been named vice-chairman.

Simon Clift, Unilever's president of marketing for Home and Personal Care, said: "For some time now, Sir Frank has not been directly involved in our business, so I expect his departure to have little impact for us. I am confident that the management team - that Frank himself put in place - will continue to inspire the agency to the same high standards that he did."

Lowe's career, p4; London rejig, p16; Perspective, p25.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).