Lowe staff secure top roles in merged group

Lowe Lintas & Partners, the agency formed from the merger of Lowe Howard-Spink and Ammirati Puris Lintas, has announced a Lowe-biased line-up of new departmental heads.

Lowe Lintas & Partners, the agency formed from the merger of Lowe

Howard-Spink and Ammirati Puris Lintas, has announced a Lowe-biased

line-up of new departmental heads.



Jeremy Bowles, formerly deputy managing director of Lowe and now of the

merged agency, will take on the role of client services director.

However, the head of account management task has been handed to APL’s

former head of account management, Mark Cadman.



Alison Hoad, Lowe’s former head of planning, will retain her title at

the merged agency. Lowe’s new-business director, Charlie Parkin, also

keeps her title, and Lowe’s Charles Crisp stays on as head of TV. Barrie

Brien, also from Lowe, remains as finance director, while Mark

Osbornwill head creative services .



Staff were informed on 1 December, when they were also all offered

voluntary redundancy, in a move aimed at avoiding compulsory job losses.

It is thought to be the first time a UK agency has offered its entire

staff voluntary redundancy.



APL’s joint planning director, Alison Hardy, becomes a senior planner

and its new-business director, Jane Geraghty, becomes board account

director on Nestle. APL’s head of TV, Joan Arnott, will work on Unilever

on a project basis while its head of creative services, John Hodges, has

been offered the role of joint deputy head of creative services. It is

unclear if APL’s finance director, Alastair Cook, and its former joint

planning director, Matthew Lonsdale, will remain at the merged

agency.



The new agency is expected to have billings in the region of pounds 280

million, which makes it potentially the third-biggest agency in the

country after Abbott Mead Vickers BBDO and BMP DDB.



Lowe management has dominated the line-up of the merged network around

the world. Frank Lowe became chairman of the network, with Jerry Judge,

former president of Lowe & Partners Worldwide, retaining that title for

the merged company. The most senior APL manager to retain his position

was Vincent Lubrano, the network’s finance director.



In the UK, senior management has also been dominated by Lowe faces, with

Paul Hammersley becoming chief executive of the agency.



Perspective, p22.



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