Lowes emphasises Reebok’s rugby link with World Cup ads

Lowe Howard-Spink has created a print campaign for Reebok to coincide with the start of the Rugby World Cup.

Lowe Howard-Spink has created a print campaign for Reebok to

coincide with the start of the Rugby World Cup.



The pounds 250,000 campaign will launch on Friday and will run in the

national press, rugby magazines and on poster sites near rugby

grounds.



Each execution features an image embroidered on a national team’s rugby

shirt that represents the characteristics of a well-known player. Tim

Rodber, who plays for England, is represented by a mantrap embroidered

on a white shirt. Rob Howley and Scott Gibbs, both with red Welsh

shirts, are represented by a whirlwind and a brick wall respectively.

Gregor Townsend, with the blue shirt of Scotland, is depicted as a time

bomb.



The campaign was written and art directed by Jeff Curtis and Wayne

Hanson and photographed by Robert Walker. Media is by Western

International Media.



Paul Hammersley, managing director of Lowes, said: ’This will put Reebok

at the heart of the World Cup and support its involvement with the

game.’



Reebok is the clothing sponsor of the Welsh team.



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