Lowes to take extra Vauxhall business as divisions merge

Lowe Lintas & Partners is well-placed to pick up an additional pounds 15 million worth of business from Vauxhall as the car manufacturer centralises its sales, marketing and customer-care divisions.

Lowe Lintas & Partners is well-placed to pick up an additional

pounds 15 million worth of business from Vauxhall as the car

manufacturer centralises its sales, marketing and customer-care

divisions.



Vauxhall’s restructure will involve the marketing and operations

director, Andy Jones, taking additional responsibility for the Network Q

and Masterfit companies.



Currently, the pounds 5 million Network Q account is held by Cogent and

the pounds 4 million Vauxhall Masterfit is handled by the Broadway

Communications Group. Osprey has pounds 6 million worth of Vauxhall vans

business.



Lowe handles most of the UK Vauxhall business and is behind the umbrella

brand campaign starring Griff Rhys Jones.



Jones indicated it was too early to say whether there would be a review:

’It’s inevitable that we will want to look at our entire agency

structure, but we won’t do that until we know what we want to

communicate. We have to decide how best to manage our portfolio and how

the communications can best be produced. We need to sort out what we’re

doing internally before we decide what to do with suppliers.’



Last year Vauxhall spent more than pounds 80 million on advertising in

the UK, but the spend this year will be lower because the manufacturer

has stopped advertising on a marque-by-marque basis and instead has

launched the umbrella Rhys Jones campaign.



In a statement, Nick Reilly, the Vauxhall chairman, said: ’This strategy

is set around concentrating on building up our marque and raising the

standard in everything we do. To succeed in this approach, we need to

present a united face to our retailers and customers. Customers perceive

us as one company and we need to act that way.’



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