Loyd Grossman sauces 'Share a lifetime's passion' by Dare

Premier Foods is launching a brand campaign for Loyd Grossman sauces.

Created by Dare, the spot follows Grossman and his gastronomic trials and adventures from infant to the present day.

The work was created by Matt Lever and Helen Board. It was directed by Jim Gilchrist through MJZ. Post-production was by The Moving Picture Company.