Lucky Generals hires Laurence Horner to oversee strategy

Lucky Generals has hired Laurence Horner, a former joint head of strategy at Mother, as its first strategy director.

Horner: former joint head of strategy at Mother
Horner: former joint head of strategy at Mother

Horner, who joins Lucky Generals on 2 March, will work initially across all of the agency’s accounts, reporting to the co-founder Andy Nairn.

Horner was most recently a freelance planner. As a strategist at Mother, he was promoted alongside Matt Hardisty (now a partner at Jam) to joint head of strategy in 2011. He left the agency in December 2013 after five years.

Nairn said: "Loz is an outstanding strategist. Very commercial, brilliantly creative and a lovely guy to boot. We’re growing in leaps and bounds, and Loz will make us better as we do so."

Before Mother, Horner worked at Wieden & Kennedy in Amsterdam, and Leo Burnett and Carat in London. He has won Account Planning Group awards for clients including Coca-Cola, Nintendo and Stella Artois. Horner also picked up a bronze IPA Effectiveness award for Boots in 2012.

Lucky Generals has recently added Pot Noodle and to its roster of clients.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).