Lucky Generals promotes James Fox to new MD role

Lucky Generals has promoted business director James Fox, who becomes the agency's first managing director since launching in 2013.

James Fox: worked with Lucky Generals' founding trio while at MCBD
James Fox: worked with Lucky Generals' founding trio while at MCBD

Fox joined the independent shop in 2014 from Anomaly, where he worked on YouTube, Converse and Universal Music. He was previously at MCBD and Dare between 2006 and 2012.

At MCBD Fox worked with Lucky Generals’ co-founders Danny Brooke-Taylor, Helen Calcraft and Andy Nairn and worked on Hovis’ "As good today as it’s ever been", which won an IPA Effectiveness Grand Prix in 2010.

Fox currently works on the Paddy Power, Betfair and Pot Noodle’s accounts. As managing director he will continue to work on those accounts as well as helping to run the agency.

Lucky Generals has created the managing director role after a year in which the agency doubled its revenues and launched two new ventures – Wild Things and Dark Horses – under its Lucky Enterprises banner.

Last week Campaign revealed Lucky Generals is in talks to sell a strategic stake to Omnicom

On Fox's appointment, Calcraft said: "James epitomises everything we look for in a Lucky General. He's extremely entrepreneurial, energetic, creatively-driven and great fun. 

"These are all qualities that make for a fantastic managing director too, so we thought it was time we got him applying his talents on a bigger stage."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More