Lucky Generals wins Pot Noodle

Lucky Generals is replacing Mother as Pot Noodle's main creative agency after a competitive pitch.

A Pot Noodle ad from 2011
A Pot Noodle ad from 2011

Lucky Generals was competing against Mother in the final stages of the pitch, which the Unilever-owned snack brand ran directly.

Mother has handled the account since 2006, when it won the business in a pitch against Fallon. The account was then backed by an annual media spend of £5 million. That figure is now believed to be about £3.5 million.

Lucky Generals will be tasked with creating above-the-line campaigns that attract 16- to 24-year-olds to Pot Noodle.

Monique Rossi, a marketing manager at Unilever, said: "Lucky Generals presented a big idea, which is true to the brand's DNA but radically updates it for today's generation. We are all very excited by its potential."

Helen Calcraft, a founding partner at Lucky Generals, said: "We're delighted to be working on one of Britain's most iconic brands and honoured to be following in the footsteps of such great work. We can't wait to get started."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More