Lucky Generals wins ad account

Lucky Generals have won the advertising account for the online fashion retailer, following a three-way pitch process. online retailer appoints Lucky Generals to its advertising account online retailer appoints Lucky Generals to its advertising account

The site, which launched in 2007, claims to be Britain's leading fashion "flash sales" site, with more than three million registered members in the UK. It offers discounts on designer brands, for a limited period.

The retailer is now planning to launch a TV advertising campaign in the autumn, with media handled by Manning Gottlieb OMD's start-up division, Beyond.

Sach Kukadia, the founder of, said "We love Lucky Generals' entrepreneurial spirit and are really excited by the big idea they have developed for us, to take us to the next level."

Helen Calcraft, a founder of Lucky Generals, added: "This is a great chance to do something fresh in a sector which is notoriously difficult, but which should be thrilling. We can't wait to get started."

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