Lucky Generals wins Twitter pitch

Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch.

Twitter: appoints Lucky Generals as its lead creative agency
Twitter: appoints Lucky Generals as its lead creative agency

The social media site selected the two-year-old agency after a pitch that also included 101, Abbott Mead Vickers BBDO and Bartle Bogle Hegarty.

Lucky Generals will be tasked with creating an ad campaign telling the public about Twitter's purpose and uses. The campaign could launch as early as Autumn 2015.

Twitter began the pitch in April, and ran the process without the aid of an intermediary. This marks the first time that Twitter has appointed a creative agency in the UK on a retained basis. The social media giant is also holding pitches for a media agency at the same time.

Helen Calcraft, one of the founders of Lucky Generals, said: "The Twitter brand was at the top of our wish list from day one, and we gave this pitch our all. This is a defining moment for Lucky Generals and the fantastic second birthday present for the agency. We can't wait to get started."

Twitter has appointed PHD as its media agency.

Yesterday (11 June) Dick Costolo announced that he would step down as Twitter's chief executive on 1 July and would be replaced, in the interim, by co-founder and chairman Jack Dorsey.

 

 

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More