Lucozade appoints Grey London to £7m ad account

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Lucozade: picks Grey London
Lucozade: picks Grey London

GlaxoSmithKline has appointed Grey London to handle the £7 million UK and Ireland Lucozade Energy advertising account.

Grey, which has a place on the GSK roster working on brands including Beechams and McCleans, beat Rainey Kelly Campbell Roalfe/Y&R, Beattie McGuinness Bungay, Ogilvy & Mather and The Red Brick Road to the business.

M&C Saatchi, the UK incumbent, was knocked out at an earlier stage of the pitch process.

M&C Saatchi handled Lucozade's entire UK drinks business, including its Hydro Active and Sport sub-brands, while Ogilvy & Mather was the previous incumbent on brand's advertising in Ireland.

The review, which was handled by Agency Assessments, kicked off in June this year.

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