Lucozade 'do more' by M&C Saatchi London

Lucozade Energy is to roll out its first TV ad in almost five years to support its current "Do more" message.

The ad has been directed by American Stacy Peralta, an ex-professional skateboarder, surfer and member of the 1970s California skategroup, the Z-Boys.

A self-taught filmmaker, Peralta has directed ads for Burger King and Budweiser, and has won awards at the Sundance Film Festival for his 2001 feature 'Dogtown and Z-Boys'.


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