Lucozade Energy 'big brother idents' by M&C Saatchi

Lucozade is sponsoring Big Brother this year and is promoting the tie-up with a series of idents created by M&C Saatchi.

The campaign focuses on a diminutive man and his taller sibling - his ‘big brother’ – who he challenges to complete a number of seemingly impossible dares.

VIDEO 1: South Pole Top

VIDEO 2: South Pole Tail

VIDEO 3: Bling Top

VIDEO 4: Bling Tail

VIDEO 5: Bat Top

VIDEO 6: Bat Tail

VIDEO 6: Boxing