Lucozade Energy launches cola variant

Lucozade Energy, the GSK-owned sports-drink brand, is launching its first cola-flavoured variant in a limited edition black bottle.

Lucozade Energy: launches cola variant
Lucozade Energy: launches cola variant

Lucozade aims to drive incremental growth for the sports and energy drinks category with the new product, claiming that "cola is the nation's favourite soft drinks flavour".

The product launches this month and will be supported by a marketing campaign including digital, PR and point of sale activity.

Matt McKie, brand manager at Lucozade Energy, said: "Lucozade is becoming renowned for launching category-changing new product developments and Lucozade Energy Cola is set to strengthen this reputation.

"Consumers truly love cola, drinking 1.7 billion litres last year alone. As the biggest brand in sports and energy we are confident that our new cola flavour is going to be a huge success and a must stock item for retailers."

Last month, Lucozade rolled out a set of seven limited edition bottles featuring the faces of high-profile musicians, including Tinie Tempah, Plan B and Kelis.

Follow @LoullaMae_ES on Twitter

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More