SectorAgencies, Food and drink, Soft drinks, Media / entertainment and Sports
Lucozade is running a new campaign for its Lucozade Sport brand across TV, outdoor, press and radio featuring high-profile sports ambassadors.
Three athletes aiming to impress in the London 2012 Olympic Games – Mo Farah, Phillips Idowu and Louis Smith – star in the ad, alongside the brand’s latest signing, the Manchester United and England winger Ashley Young.
The work, by Grey London, was written by Ben Beale and Rory Forrest, and art directed by Ryan Connolly. It was directed by Ben Newman through Pulse Films.