Rap star Tinie Tempah, Irish World Champion boxer Katie Taylor and Blink 182 drummer Travis Barker have been brought together for a new ad campaign for Lucozade Sport, the first by Grey since picking up the business last year.
The full-length ad and a trailer for the spot can be viewed above.
The ad, which was shot in LA, is set in a dark underground tunnel where Tiny Tempah performs a remixed version of his ‘Simply Unstoppable’ track whilst Barker drums and Taylor boxes. The ad uses the slogan ‘yes’ for the first time.
The ad will be seeded online, with a sneak preview available at www.lucozade.com/yes/films and airs on TV during the Champions League Quarter-Final between Manchester United and Chelsea on April 12. A behind the scenes documentary about the making of the ad will also be available online. The ad is directed by Jake Nava through Cherry Films who has previously directed music videos for artists including Beyonce, Kanye West and The Spice Girls.