How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King’s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I’ve always been into clothes and particularly men’s clothes, which are much more layered in terms of history, function and detail. So obviously I jumped at the chance of being involved in creating a British denim brand.
Who has been the biggest influence on your career? Probably Barney Bubbles for his total disregard of roles and his ability to break new ground. This also applies to [Charles and Ray] Eames, and to [Charles] Schulz for Charlie Brown and the Peanuts gang, who lived in the perfect world, highlighting our imperfections. You must have imperfections.
Tell us something we don’t know about you. I love my sewing machine. I sit and sew at home quite often, fixing, making and adjusting things. There, I’ve said it.
Is it ever acceptable to wear double denim? Wearing double denim is a bold but fully acceptable statement – just make sure you do it right. See George Harrison on the Abbey Road cover, Steve McQueen, Cary Grant and many others from back in the day. Just make sure the denim is the same wash or colour and, if possible, vintage.